Oliva purchased her family’s publishing company, Practical Communications, Inc. (PCI) in 2016. Since joining them in 2002 she’s had multiple rolls within PCI as SPV including new business development, assistant editor, corporate divestures and product management. Oliva began her publishing career in sales with a city and regional magazine, Mpls./St. Paul Magazine, sales management at The Aberdeen Group and launched a publication at Faulkner & Gray, later bought by Thompson Financial. Oliva holds a B.A. in Communications and Media Studies from the University of Iowa.