Leslie Laredo has been a pioneer and innovator with more than 30 years in the digital media industry. Leslie founded The Laredo Group in 1996 and its Academy of Digital Media training division in 2015. Leslie has been instrumental in changing the foundation of the advertising business and dramatically improving the knowledge and skills of media and marketing professionals. She advises publishers on how to monetize all their publishing assets, and develop and sell high-value sponsorship programs for virtual events and webinars. Leslie has consulted with start-ups, Fortune 500 companies, small to large advertising agencies, and multi-brand media publishers. Leslie has a Bachelor’s Degree from Cornell, and was on the board of Breastcancer.org for 6 years, helping them raise over $2 million.