Matthew Skibinski

Author, General Manager
Lenfest Institute for Journalism, NewsGuard

I'm focused on the future of digital journalism.After working as a journalist in college, I was the first employee at Press+ (now Piano Media) where I helped launch digital subscription initiatives at 500+ news organizations, gathered data & best practices to help the industry generate reader revenue, and helped operate a successful startup through multiple investments and a $40MM acquisition. I've consulted with dozens of publishers for Empirical Media and The Lenfest Institute on digital strategy and digital subscription best practices and was coach and co-designer of Facebook Local Media Subscription Accelerator in 2018.I've served on the board of directors and in various operational roles for The Future Project, an amazing nonprofit. And last year I helped launch NewsGuard, a new initiative to fight misinformation and disinformation online by creating rating of news websites based on journalistic criteria by trained journalists. I lead operations for NewsGuard, managing resources, workflows, and cross-functional teams to offer thorough, rigorous, practical ratings to our users and clients in the form of easy-to-use products (like our free browser extension).

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