Indigo Trigger provides strategic consulting and software implementation services for media companies looking to improve “Lead-to-Cash” operations. At this year’s BIMS conference, Indigo Trigger will be presenting a case study on Lead-to-Cash transformation with Farm Journal Media. Session information can be found below — we hope you can join us.
Lead-to-Cash Platform Change: A Case Study with Farm Journal Media
Thursday, December 3rd, 2020 — 1.30 - 2.00PM ET
Christopher Prinos, CEO, Indigo Trigger
Courtney Yuskis, Vice President, Digital, Farm Journal Media
In late 2019, Farm Journal Media made the decision to replace their aging “Lead-to-Cash” systems with a new platform that would better support the modern business challenges of today’s B2B media company. This session will showcase how Farm Journal used technology to solve some common problems all media companies face including:
PIPELINE: Implementing CRM and Pipeline Management for Sales Teams
PROFIT: Analyzing Campaign Profitability and Project Cost Accounting
INVENTORY: Inventory Management for a Diverse Product Catalog
AD OPS: Improving Digital Ad Operations via Platform Integrations
ANALYTICS: Leveraging Data to Drive New Revenue Opportunities
This session is ideal for anyone interested in improving the processes and platforms that drive sales, ad production, digital fulfillment and finance team operations.