Indigo Trigger

Indigo Trigger provides strategic consulting and software implementation services for media companies looking to improve “Lead-to-Cash” operations. At this year’s BIMS conference, Indigo Trigger will be presenting a case study on Lead-to-Cash transformation with Farm Journal Media. Session information can be found below — we hope you can join us. 

Lead-to-Cash Platform Change: A Case Study with Farm Journal Media

Thursday, December 3rd, 2020 — 1.30 - 2.00PM ET


Christopher Prinos, CEO, Indigo Trigger

Courtney Yuskis, Vice President, Digital, Farm Journal Media

In late 2019, Farm Journal Media made the decision to replace their aging “Lead-to-Cash” systems with a new platform that would better support the modern business challenges of today’s B2B media company. This session will showcase how Farm Journal used technology to solve some common problems all media companies face including: 

PIPELINE: Implementing CRM and Pipeline Management for Sales Teams

PROFIT: Analyzing Campaign Profitability and Project Cost Accounting

INVENTORY: Inventory Management for a Diverse Product Catalog

AD OPS: Improving Digital Ad Operations via Platform Integrations

ANALYTICS: Leveraging Data to Drive New Revenue Opportunities

This session is ideal for anyone interested in improving the processes and platforms that drive sales, ad production, digital fulfillment and finance team operations. 



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